Simple Thich: A Handwritten Font That Elevates Small Business Branding
A Fresh Look for Our Bakery Boxes
When we decided to refresh our bakery packaging, I knew typography would play a key role in making our brand feel more cohesive and professional. We wanted the new box design to feel warm, personal, and trustworthy — something that matched the care we put into every pastry. That’s when I discovered Simple Thich, a clean and elegant handwritten font that brought a touch of personality without overwhelming the design.
Simple Thich has a soft, flowing structure with gentle curves and balanced spacing. It’s not overly decorative, which makes it perfect for small businesses that want to maintain a polished yet approachable look. The font’s subtle imperfections give it a handmade feel, while its consistency ensures it reads well across different materials — from printed boxes to digital banners.
Why Typography Matters for Brand Perception
Typography is more than just choosing a pretty font. It shapes how customers perceive your brand before they even read your message. A clean, well-chosen typeface like Simple Thich can make your business feel more trustworthy and intentional. When we used it on our bakery boxes, customers immediately noticed the upgrade — not just the design, but the sense that we were paying attention to detail.
Simple Thich works especially well for short-form text like product names, taglines, or packaging titles. It’s a display font by nature, so it shines in headlines, logos, and accent text rather than long paragraphs. For small business owners, this is a big advantage — it helps you stand out without sacrificing readability.
Real-World Uses Across Different Industries
Whether you're running a candle shop, a boutique, or a skincare line, Simple Thich adapts beautifully. I recently helped a local candle maker redesign her label and used Simple Thich for the product name. It gave the label a soft, inviting look that matched the natural ingredients and handmade vibe of the brand. The font’s gentle slant and smooth curves made the product feel more personal and artisanal.
- Logo design
- Product labels
- Packaging titles
- Thank-you cards
- Instagram templates
- Menu headings
It also works well in digital spaces. I used it to refresh a client’s Instagram story templates for her handmade soap business. The font was legible even on mobile screens and added a human touch to her otherwise minimalist design style. When used at the right size and spacing, Simple Thich holds up well on small thumbnails and printed tags.
Pairing Simple Thich with Supporting Fonts
One of the keys to using a script font like Simple Thich effectively is pairing it with a clean supporting typeface. I often pair it with a simple sans serif like Montserrat or Lato for body text or secondary details. This creates visual contrast and ensures the design doesn’t feel cluttered.
For a café menu redesign, I used Simple Thich for dish names and paired it with a light serif font for descriptions. The result was elegant, easy to scan, and felt cohesive across printed menus and digital signage. The font’s versatility made it easy to maintain a consistent brand identity across both print and web materials.
What to Check Before Using Simple Thich Commercially
Before using any font for business materials, it’s important to check the licensing terms. Simple Thich is a commercial font that typically includes a license for use in branding, packaging, and digital marketing — but it’s always good to double-check what’s allowed, especially if you’re using it in templates or for client work.
Also, make sure to review the included file formats. Most quality fonts come in OpenType (.otf) and TrueType (.ttf) formats, which are compatible with most design software. Look for alternates and ligatures if you want to customize the look slightly for different uses. Multilingual support is another consideration if your brand communicates in multiple languages.
